about me


Back in 2005 after graduating Leeds Metropolitan University with 1st Class honours in MultiMedia technology I got my first job for a little design and development studio called ward404.

Our main projects were building eCards for record labels such as EMI, Warner and Virgin Records, we'd take album artwork and design and build Flash micro-sites to help promote album or single sales. These micro-sites would typically involve an intro animation hook, showcase the 30 second trailer and an audio preview player.

A little while later Rich Media burst on to the scene so we transferred all of our learnings from eCards over to Rich Media advertisements.

This shift in design and development landed me a job in advertising and I worked for Play (M&C Saatchi) from 2008 where I continued to design and develop Flash Rich Media campaigns and picked up multiple awards for my work... including a D&AD for an interactive out of home sound driven animation to promote RNID. During this period I was also awarded a promotion and managed my first team of two.

After a couple of years at Play in 2010 I went freelance and worked at various London creative agencies including CHI & Partners, RKCRY&R and BBH to name a few. I then started a contract with TBMWA (MAL) which is Apple's creative agency... naturally they couldn't use Flash for their online campaigns so we developed HTML / JavaScript and later CSS methods to bring animation to the iPhone.

Spotting a gap in the market for HTML Rich Media campaigns in 2012 I co-founded and ran award winning digital production agency Super natural, we grew from a team of two to a team of ten and continued to work with top London creative agencies and clients including Channel 4's 4Creative, ITV Creative, Netflix and adam&eve among others. We developed engaging and delightful online campaigns and micro-sites, and picked up a few awards along the way including a BAFTA for our Digital Creativity work on Channel 4's Humans. During this time I was a hands on designer, developer and oversaw all creative and technical output, trained and mentored members of the creative teams and engaged with clients to develop creative ideas.

In 2016 I felt the time was right to move on and with the rise of JavaScript frameworks I decided to take a leap into React application development.


Since then I’ve been contracting and love React, user interface development and data visualization. I have good JavaScript knowledge but wouldn't class myself as a hardcore JavaScript engineer. I do believe in excellent code quality but given my background I also understand UX and deeply care about how the final product looks and feels, a quality that is often revered by product managers.

My primary focus over the last few years has been building React Component Libraries and developing Design Systems using Storybook and styled-components to help companies streamline their Frontend workflows but sadly in React application land so much of my work is for internal client tools and can't be shared.

In 2019 I discovered Gatsby and immediately fell in love with the developer experience and feel it's a brilliant middle ground between using a framework like React and brining back some of that internet joy we lost when websites became web applications

I've been actively developing multiple Gatsby themes and plugins, all of which are Open-source and can be seen on GitHub: https://github.com/PaulieScanlon

More recently I've become quite interested in technical writing and have had multiple articles published on well known sites and blogs such as Gatsby, Netlify and CSS-Tricks

I’m a huge fan of process and have worked with some great developers in some very well organized engineering teams. I’m familiar with and enjoy agile working processes but...

After all is said and done